Traditional Media - Tried, True, Trusted.
Some say traditional media is old media, but we like to think of it as a tried and true approach that’s proven its worth. Billboards, print ads, direct mail, and more have reached consumers for years. What’s more is that research shows audiences have a wealth of trust in traditional media. Media Place Partners’ roots are in traditional media, and while our media experts are always looking forward at and using new media, we never forget where we come from. On its own, or integrated with digital media, Media Place Partners is here to strategize the best way to make traditional media part of your holistic marketing campaign.
Billboards and other methods of outdoor advertising may seem old school, but according to national ratings company, Arbitron, Americans spend 20 hours or more per week commuting to and from work. That translates to a multitude of impressions of ads on the back of public transportation, posters on the sides of building in urban settings, digital billboards along busy interstates, and more.
From viewing TV in homes on giant screens, to watching TV on mobile devices or laptops, to streaming Netflix and YouTube, there's no doubt audiences are consuming hours of TV every day. Advertising via television offers flexible pricing structures and reaches thousands of consumers at once. Options include satellite, cable, and broadcast TV; national, regional, and local markets; and mobile television and video.
Radio advertising reaches all those people on the run. Nearly 95 percent of consumers listen to the radio each week while in their cars when commuting and running errands. Radio advertising is cost effective and often inexpensive. The combination of reaching a large population and affordable rates makes radio advertising a sure bet.
It's easy to target your audiences with print advertising. When people are reading they're actively engaged with the medium they're consuming, whether it's a magazine, catalog, newspaper, trade publication, or direct mail. While a majority of our population consumes media via technology, 80 percent of households still come in contact with some form of print media. The best part is that those potential buyers are already interested and you can also focus on customer retention.