Many small business owners are aware of the fact that they should invest in search engine optimization (SEO), but aren't entirely sure why. Simply put, SEO is the process of improving a site's search ranking so that it receives more web traffic and in turn, more leads. In other words, SEO is digital marketing, but that doesn't really exp . . .
It's no secret: email marketing is one of the best digital marketing tactics out there. It yields an average 4,300% return on investment and it's 40 times better at acquiring customers than social media marketing. No wonder why 59% of marketers planned to increase their email marketing budgets this year.
What you may not know, though, is the impact it . . .