Covid-19 response and your brand
As we navigate the Coronavirus situation, MPP has taken some steps to ensure the safety of our clients and staff. Effective Monday, March 16, all MPP staff are working remotely whenever possible. In addition, all meetings are now being conducted digitally. We intend...
5 things your ad needs to win business
Discover the five elements that your ad must have to win business.
When you should refresh your creatives
Keeping a campaign running for too long can cause ad fatigue. But how do you know when it’s time to refresh creatives? Here are 5 tips.
How does Google Analytics 4 benefit my advertising?
Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.
How the digital media buying process works
Media buying can be a confusing process, and untangling the intricacies of buying digital media is no exception. With channels like display, Search Engine Marketing (SEM), social media, and OTT, it can be difficult to know which one is the best fit for your business...
Digital Account Manager
MPP is looking for a results-oriented Digital Account Manager to manage all aspects of digital advertising campaigns and ensure accuracy, quality assurance, and account retention. This role will manage and deliver against complex advertiser goals and problems to...
Infographic: Why you need an omni-channel media mix
Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here’s why.
What is ad fatigue?
If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.
Benefits of content marketing
You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.
How to use UTMs for your marketing goals
Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here’s what you need to know.
Should I be advertising on Google Performance Max?
Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.