Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
MPP’s guide to Google search and display ads
When businesses say they’re advertising on Google, what exactly does this mean? You might immediately think of search ads, which appear at the top of search engine results pages (SERPS) when users type a query into Google’s search engine. While search ads are part...
How to avoid risk when working with an agency
When it comes to hiring an agency to handle your marketing or advertising, there is always an element of risk. You vet them thoroughly, but at the end of the day, you are handing over your money and trusting that they will help your business grow. But that’s not...
