Media Place Partners has decades of experience on staff, in-house, and ready to serve you. Our expertise extends across the entire digital advertising and traditional advertising landscapes. We’re experts in all forms of advertising, and offer an unmatched holistic approach to every advertising campaign we touch. Our focus is not on our own profit margin, or what flavor of the month everyone is chasing, but the right media and the right velocity to hit your performance goals. Check out our advertising options for your business below, or dig into our tried-and-true process.
Display is a fancy name for banner ads – yes, those banner ads, the ones you see everywhere. We have display advertising to thank for the nature and success of the internet. Without them, most websites wouldn’t exist in the form they do today.
MPP has the access and relationships to place ads on nearly any website in existence. In fact, our parent company Adtegrity has been working in display ads since the beginning and has logged nearly two decades of experience. That’s a whole lot of banner ads.
MPP has full access to broadcast TV and can place your commercials with local and national providers, on specific shows, at specific times. We can also reach thousands upon thousands of “cord cutters” through devices like Apple TV, ROKU, Amazon Fire Stick, and more. Known as OTT or over the top, these devices give you access like never before to advertise on shows, reruns, binges, you name it.
Video advertising is a huge market opportunity not only because the numbers of users watching videos is staggering, but also because video creates brand retention. 80% of internet users have watched a video ad on a website they visited in the last 30 days, and half of those took action. MPP is ready to deliver you a piece of that action.
We’ll get you up to speed on the right sizes, formats, and lengths that work best along with a slew of best practices geared to provide maximum performance.
Out of Home Advertising
Out of home (OOH) is a diverse mix of billboards, street furniture, transit, and other place-based media. It’s big, it’s bold, and people spend a lot of time with it – in fact, it’s second only to TV. New technologies like digital boards have made OOH more accessible than ever. MPP got its start all those years ago working with OOH, and we’re ready to put that expertise to work for you on your next campaign.
Print’s not dead.
Advertising in magazines, trade publications, newspapers, and periodicals still carries weight and can reach some audiences that are hard to find through other methods. When that’s the case, MPP has the skills and tools to place your print advertising in the right publications at the right time.
It’s official: mobile devices outnumber human beings. That’s right: over the past three decades, smartphones and tablets have gone from a glimmer in Steve Jobs’ eye to over 8 billion devices. If that makes one thing clear, it’s that mobile advertising is booming.
MPP gives you access to over 2 billion impressions monthly, targeting your audience based on device, OS, carrier, or browser. Layer on advanced targeting strategies and you’ve got a winning combination.
8 out of 10 Americans believe that listening to commercials in exchange for free radio is a fair deal. That’s great news for advertisers. Radio is a low-cost and efficient way to reach your target market. MPP offers complete terrestrial, satellite, and Internet radio (think Pandora, Spotify, Google Play) advertising options as part of your holistic advertising plan. If your campaign has an audio component, MPP will get it placed and running in the right markets, on the right stations, at the right time.
One of the first things most people do when opening a web browser is search. Search Engine Marketing (SEM) is an important component of most advertising campaigns. MPP can assist you in gaining additional reach and generating consistent traffic by delivering relevant results to users actively searching for products or services like yours.
Our comprehensive service is designed to work from a baseline you already have, or to clear the decks and start fresh.
Facebook, Twitter, Instagram, and Tumblr all reach users of their sites and apps with advertisements that behave like natural content. Other website publishers are following suit and offer an ever-expanding number of these ad placements designed not to disrupt the user experience. Now you have the ability to reach the visitors of these sites with Native ad placements that look, feel, and act like the other content on the site the user is viewing.
Native advertising performs superbly for branding and top-of-mind campaigns as well as delivers amazing results for Retargeting initiatives.