Digital Advertising

In 2017, Adtegrity merged with Media Place Partners, a digital and traditional media services firm. Now, under the brand Media Place Partners, Adtegrity continues to deliver the same great digital advertising service, with the same team, and with the attention to detail you’ve come to expect.

Adtegrity logo

A brief history of Adtegrity

Established in 1999, Adtegrity was one of the first movers in the modern digital media space, counted among the earliest ‘digital ad networks.’ As the industry evolved, Adtegrity found its place developing and executing digital media campaigns for mid-market advertisers hungry to leverage  digital.

Today, Adtegrity (now Media Place Partners) employs more than 50 full time media-focused team members. We are proud to be delivering scalable ROI-driven results, for more than 300 clients, through campaigns that are optimized across every possible media platform.

Digital Channels

Access to 97% of the world’s countries, nearly any website in existence, and billions of impressions per day across:

Digital Tactics

Media Place Partners employs an ever-changing set of tactics to reach your ideal audience, then backs it up with data from providers you know and trust.

  • Affinity
  • Behavior
  • Conquesting
  • Contextual
  • CRM Bridge
  • Echo
  • Geo-Fencing
  • In-Feed
  • In-Market
  • Look-Alike
  • Profile Targeting
  • Retargeting
  • Topics
  • Whitelist

Reporting & Analytics

MPP delivers next day access to combined reporting for all your media buys, both digital and traditional. See all the relevant data points in one easy to use interface.

  • Next day results
  • 24/7 access
  • Single login for all your stats

When campaigns end, you’ll get a complete campaign post-flight report we call a D-Brief. You’ll see what worked, what needs work, and what to do next. It’s analytics with actionable insights from our top experts.

Why choose Media Place Partners?

Experience & Knowledge

Over nearly two decades, Media Place Partners has built a wealth of knowledge and experience in digital advertising. From our Senior Management who’ve been here since day one to our 50+ person staff, the MPP team is both seasoned and knowledgeable.

Reach

Our reach covers over 90% of the online population. This incredible reach allows MPP to find nearly any audience, at scale. Every inventory source is subject to a rigorous vetting process that brings our clients only the best-in-class providers. MPP delivers amazing value by coupling our reach with your audience and objectives.

Fraud Protection

All MPP campaigns enjoy several layers of fraud protection from top-tier providers like MOAT, Pixalate, and Forensiq. This comprehensive approach delivers more real traffic to your campaigns and keeps our non-human percentage at rates well below the MOAT benchmark of 3.1%.

Team Dedication

All clients enjoy the peace of mind that comes with a team dedicated to their needs. The MPP team is 100% in-house on the ground in our Grand Rapids, Michigan HQ. From planning and account management, to optimization and data analysis, your MPP team has you covered.

Transparency

MPP believes transparency is critical to creating strong long-term partnerships. We deliver the straight info on: commission rates, targeting, inventory, data, viewability, non-human traffic, and more.

Optimization

We call our collection of optimization tools, management processes, and know-how SmartSuite. SmartSuite identifies trends, surfaces data points of interest, and helps provide recommendations throughout your campaign flight. Everything happens under the watchful eyes and steady control of your Account Manager and Data Analyst.

Reporting

See the results of your campaign with our state-of-the-art reporting system, Central. Impression, click, conversion, creative data and more are all at your fingertips, 24 hours a day. With a single login you’ll see all your MPP campaign stats in one easy to use interface. Need more? Customized reporting options are always available.