Our Process

Repeatable success requires process. Nothing could be more true for advertising campaigns. Over the years and countless hours of planning and managing campaigns, we’ve optimized our processes to perfection. Each step of the way is clear and precise, with just enough wiggle room to stay flexible in the need of change. Your campaigns, and frankly your peace of mind, will thank you.

Campaign Discovery

Discovery

We learn more about you and your business than just budgets and flight dates. At MPP, we take the time to understand your expectations, how you do business, and how you talk to customers, and tune everything accordingly. We’ll even help you fine tune your creative message and landing pages. Here’s a few of the elements we explore:

  • Ideal Customer
  • Messaging Review
  • Asset Audit
  • Competitive Analysis
  • Business Processes
  • Campaign Goals
  • Must haves vs. nice to haves
Media Planning

Media Planning

With discovery under our belt, we begin planning the most effective media mix for your campaign. This is where the research and analysis happens. We dig deep on topics like:

  • Ideal customer and marketplace analysis
  • Historical data mining
  • Audience building
  • Pixel issuing and testing

Every decision we make is backed up by nearly two decades of experience, and data from best-in-class partners such as:

Media Buying

Media Buying

The plan is ready – now the MPP team gathers into a Campaign Setup Meeting. Your sales rep, along with stakeholders from every MPP department meet and discuss your campaign, your goals, and your expectations. This sets the stage for a smooth launch and no surprises.

With marching orders in hand, we get right to work securing the placements that will make your campaign a rousing success. MPP buys media solely based on the value to your campaign; we’re not answering to suits in some far-off boardroom about our bottom line, we’re answering to you about the performance of your campaign.

Campaign Logistics

Logistics & Trafficking

Never miss another launch date because of trafficking errors. MPP has an entire department focused solely on the details of placing campaigns and working with vendors – and they crush it for clients. Our Ad Operations team is second to none and has the goods on:

  • Best practices for creative assets
  • Lead time to get delivery on schedule
  • The finer points of working across multiple systems

With checks and double-checks in place, our Ad Ops pros work tirelessly to get your campaigns trafficked right, the first time.

Campaign Optimization

Optimization & Management

Once your campaigns are up and running, the MPP Account Management crew takes over.

  • Each campaign is monitored closely by your AM and their team.
  • Daily adjustments are made to keep your campaigns operating at peak performance.
  • Our flexible budget approach means we move budget to where things are working and away from where they aren’t.

That’s more value for you and better end results.

Campaign Reporting

Reporting & Analysis

We pride ourselves on the level of transparency we offer clients both during and post campaign flight. Our unified reporting system, known as Central, combines all media into a single, easy-to-understand reporting system that surfaces the right data. You have the ability to monitor and analyze trends, performance, spend vs budget, KPI’s, and more. Central features:

  • All your campaign data in one place – traditional and digital
  • Next-day results
  • Creative detail drill-down
  • 24/7 access

When the campaign ends, our work doesn’t stop. Get comprehensive post-campaign results compiled and analyzed with our proprietary and industry-first D-Brief. It is the most complete post-mortem in the industry. You’ll see what worked, what needs work, and what to do next. See data broken out and analyzed by:

  • Channel
  • Tactic
  • Creative size and message
  • Audience segments
  • URLs
  • GEO and GEO-fence
  • and just about anything else.

Put the MPP process to work on your next campaign!