In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
There’s an art to marketing on social media. In this article, we’ll go over how to use social media for B2B marketing.
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
Have you ever thought about advertising on a podcast, Spotify, or Pandora? These days, creating a quality streaming audio ad is simpler than you think. Follow these 5 tips to create your own memorable streaming audio ads.
What happens behind the scenes of Google Ads? Learn how Google decides to rank search ads.
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
Staying current on growing advertising trends, like OTT, lets you reach millions of viewers. But remember – OTT video ads need to follow best practices. Find out what you need to do to ensure your OTT ads have maximum impact.
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.