How to use social media for B2B marketing
There’s an art to marketing on social media. In this article, we’ll go over how to use social media for B2B marketing.
What is a buyer persona, and do you need one?
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
5 Tips for Creating Great Streaming Audio Ads
Have you ever thought about advertising on a podcast, Spotify, or Pandora? These days, creating a quality streaming audio ad is simpler than you think. Follow these 5 tips to create your own memorable streaming audio ads.
How Google Ads Work
What happens behind the scenes of Google Ads? Learn how Google decides to rank search ads.
Five ways to improve conversion rates
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
Why is Brand Identity Important in Marketing?
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
OTT Video Best Practices
Staying current on growing advertising trends, like OTT, lets you reach millions of viewers. But remember – OTT video ads need to follow best practices. Find out what you need to do to ensure your OTT ads have maximum impact.
How to run an A/B test
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.
What is A/B Testing?
What is A/B testing and should or shouldn’t you use it in marketing? Find out in our article.
Small Business Marketing Challenges and Solutions
Discover four common small business marketing challenges and solutions to help conquer these marketing woes.
