News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Infographic: Why you need an omni-channel media mix
Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.
What is ad fatigue?
If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.
Benefits of content marketing
You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.
How to use UTMs for your marketing goals
Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.
Should I be advertising on Google Performance Max?
Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.
What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
Tips for branding and awareness campaigns
Whether you’re a well-established brand with a long history or the new brand on the block, you need to incorporate branding and awareness into...
Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
Podcast advertising on streaming audio
Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.
The importance of branding and awareness campaigns
When it comes to growing your business, leads aren't everything. Here’s what you need to know about the importance of branding and awareness.
Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?
Recession Marketing 101: Tips on Advertising During a Recession
Discover MPP's top 5 tips you need to get started advertising during a recession.