News and Articles about Marketing

Read and watch news and articles about marketing from the Media Place Partners blog.  Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

blog header 5 tips for great streaming audio ads

5 Tips for Creating Great Streaming Audio Ads

Have you ever thought about advertising on a podcast, Spotify, or Pandora? These days, creating a quality streaming audio ad is simpler than you think. Follow these 5 tips to create your own memorable streaming audio ads.

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5 ways to improve conversion rates

Five ways to improve conversion rates

Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates. 

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tv ott video best practices

OTT Video Best Practices 

Staying current on growing advertising trends, like OTT, lets you reach millions of viewers. But remember – OTT video ads need to follow best practices. Find out what you need to do to ensure your OTT ads have maximum impact.

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How to verify your domain

Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.

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