Blog

SpartanNash Case Study
Blog, Case Studies

Spartan Nash Case Study

Meet SpartanNash SpartanNash is a customer-focused, innovative food distributor and grocery retailer based in Grand Rapids, Michigan. With 147 corporate-owned grocery stores and a distribution network across multiple continents, SpartanNash delivers the ingredients...

Linear TV vs. OTT
Blog, Broadcast TV Advertising, OTT Advertising

Linear TV vs. OTT

We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s the actual difference between linear TV and streamed content (OTT)? Of course, one is presented in a scheduled fashion...