Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Digital Marketing
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
MPP’s guide to Google Ads Part 2
MPP breaks down more Google ad options - videos, Performance Max, Apps, and Discovery Campaigns.
Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
MPP’s guide to Google search and display ads
When businesses say they’re advertising on Google, what exactly does this mean? You might immediately think of search ads, which appear at the top of search engine results pages (SERPS) when users type a query into Google’s search engine. While search ads are part...
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
How does geofencing advertising work?
Learn how geofencing advertising works, best practices to follow, and the platforms that support geofencing advertising.
Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s the actual difference between linear TV and streamed content (OTT)? Of course, one is presented in a scheduled fashion...
How to effectively set your marketing budget
When it comes to marketing ideas, the opportunities can seem limitless. Your message can be splashed across eye-catching billboards, and videos can come to life on Instagram. You can collaborate with your favorite influencers and give your website a much-needed...
Do you need an SSL certificate for your website?
Do you need an SSL certificate for your website? Site security impacts users and businesses alike. Discover why SSL certificates are essential for websites today.
