If you're wrestling with choosing GIF animation or HTML5 for your next animated banner, we've got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.
When digital marketing burst onto the scene, the advertising world went into a frenzy. Many were all too eager to announce that this meant the death of traditional advertising. Traditional was old, slow, yesterday’s news – digital was new, fast, and the next big...
Learn how retargeting ads work and the benefits of using them in your marketing strategy.
It's no exaggeration to say that banner ads are everywhere, and they are an essential part of almost every marketing strategy. They display effectively across all sorts of devices and platforms, and can get your message widely seen by your target audience. But...
Why SEO and Paid Search matterWe get asked almost daily: what's the difference between Search Engine Optimization (SEO) and Paid Search (PPC)? Both are forms of Search Engine Marketing (SEM), but each has a separate focus. 93% of online experiences start with a...
Don’t let its bite-sized format fool you - Twitter advertising makes a mighty impact! With over 300 million active users, Twitter has a large audience just waiting to view your content. Users consume and judge information in their feeds at a rapid pace, so it’s...
If you’re looking to innovate your advertising on Facebook, learn about the unusual Facebook creative types beyond static images and videos.
Facebook is constantly unveiling new and innovative ways to advertise. Discover the 3 best Facebook creative types and how to use them.
On a platform of professionals, you want your ads to be dressed for success. Use our LinkedIn advertising cheat sheet to create dynamic ads that will turn the heads of all the pros on LinkedIn.
When considering Facebook advertising, it’s important to know the difference between Facebook Ads and Boosted Posts. Learn the differences and when to use each.
