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Blog, Digital Marketing, Display Advertising, Marketing, Newsletter, Search Engine Marketing

MPP’s guide to Google search and display ads

When businesses say they’re advertising on Google, what exactly does this mean? You might immediately think of search ads, which appear at the top of search engine results pages (SERPS) when users type a query into Google’s search engine. While search ads are part...

Articles, Blog, Marketing, Search Engine Marketing

How Google Ads Work

What happens behind the scenes at Google Ads? Learn how Google decides to rank search ads.

Articles, Blog, Digital Marketing, Marketing, Search Engine Marketing

The difference between SEO and Paid Search

We get asked almost daily: what’s the difference between Search Engine Optimization (SEO) and Paid Search (PPC)? We’ll break down the differences in this article.

Search Engine Marketing

How Google Ads Work

The difference between SEO and Paid Search

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