Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Traditional Marketing
Four unique traditional advertising types
When you think of innovation in advertising, your mind probably goes straight to digital media. Social platforms in particular are constantly changing and coming up with new formats, as we’ve covered before. But innovation isn’t limited to the digital realm! Though...
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s the actual difference between linear TV and streamed content (OTT)? Of course, one is presented in a scheduled fashion...
How to effectively set your marketing budget
When it comes to marketing ideas, the opportunities can seem limitless. Your message can be splashed across eye-catching billboards, and videos can come to life on Instagram. You can collaborate with your favorite influencers and give your website a much-needed...
Is Linear TV Dead?
The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10 years, he claims, it will be dead as a doornail. A bold prediction! It makes a great headline, there’s no doubt about...
Why using a target market is important in advertising
In the marketing world, many factors go into strategy. Discover why finding your target market can make or break your campaign's success.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
Why is Brand Identity Important in Marketing?
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
Effective OOH design and best practices
The job of any advertisement is simple: to catch someone’s attention in a brief moment and get them interested in your brand. But perhaps no form of advertising is under as much pressure to grab attention as quickly as possible as out-of-home (OOH). While OOH...
