Although cannabis is legal in Michigan, there are strict rules outlining what cannabis and cannabis-related brands can advertise. The stakes are high in this industry - and brands that break these rules can face steep penalties. Many cannabis businesses wonder: how...
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s the actual difference between linear TV and streamed content (OTT)? Of course, one is presented in a scheduled fashion...
When it comes to marketing ideas, the opportunities can seem limitless. Your message can be splashed across eye-catching billboards, and videos can come to life on Instagram. You can collaborate with your favorite influencers and give your website a much-needed...
The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10 years, he claims, it will be dead as a doornail. A bold prediction! It makes a great headline, there’s no doubt about...
In the marketing world, many factors go into strategy. Discover why finding your target market can make or break your campaign's success.
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
The job of any advertisement is simple: to catch someone’s attention in a brief moment and get them interested in your brand. But perhaps no form of advertising is under as much pressure to grab attention as quickly as possible as out-of-home (OOH). While OOH...
Do advertising awards matter? It’s a trickier question than you may think. Let’s take a peek behind that awards show curtain.
There is no war between digital and traditional advertising. In fact they’re perfectly suited to work together. Discover 3 ways you can combine the powers of both into an unstoppable campaign.
