IN their words

Laura Hogg

Art Director

Laura Hogg, our Art Director, thrives on tackling new challenges and creating awesome ads for clients. A GVSU graduate, Laura started in creative writing and marketing before making the transition to graphic design. Being here since 2013 has taught her to roll with the punches, stay positive, and take what comes in the ever-evolving world of advertising. She’s proven herself a rockstar at adapting brand books for outstanding results, like when she designed all-new billboards and digital ads for Countryside Greenhouse in 2024. Her designs (and puns) brought a bright and colorful redesign to a historic local company that caught the eye and made people smile. When she's not dreaming up new ideas for clients, she can be found throwing pots on a pottery wheel or playing with her magical corgis, Merlin and Faye. ‍

‍“Eventually, everything connects.” -- Charles Eames

Laura Hogg

Articles

How to make a buyer persona

How to make a buyer persona

What is a buyer persona, and do you need one?

What is a buyer persona, and do you need one?

Five ways to improve conversion rates

Five ways to improve conversion rates

Top 4 hospitality and hotel marketing challenges and solutions

Top 4 hospitality and hotel marketing challenges and solutions

Should I rebrand or generate leads?

Should I rebrand or generate leads?

5 easy things you can do to boost your search ranking

5 easy things you can do today to boost your search ranking

Geotargeting vs. Geofencing - what's the difference?

Geotargeting vs. Geofencing - what's the difference?

Four unique traditional advertising types

Four unique traditional advertising types

Linear TV vs. OTT

Linear TV vs. OTT

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.
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3351 Claystone Street, SE
Suite 102
Grand Rapids, MI 49546
616-285-5429
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