Are Your Metrics Lying to You? Understanding Vanity Metrics
Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.
Are hashtags still relevant?
Are hashtags still relevant? It’s hard to remember a time before the ubiquitous and humble...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
Beyond the click – How to track traditional advertising success
Beyond the click – How to track traditional advertising success In today’s digital age,...
Pros and cons of using AI images in advertising
Pros and cons of using AI images in advertising The dawn of AI technology has brought with it a...