Your guide to the marketing metrics that matter
Every campaign is different, and there’s no one list of the only marketing metrics that matter. Luckily, we’ve come up with a tried-and-true method.
Are Your Metrics Lying to You? Understanding Vanity Metrics
Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.
Are hashtags still relevant?
Are hashtags still relevant? It’s hard to remember a time before the ubiquitous and humble...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
