Careers at MPP
Come work at Media Place Partners! We offer highly competitive compensation and a comprehensive benefits package. All benefits listed are subject to change. We are an equal opportunity employer.
Paid Search Specialist
Media Place Partners is an independent media firm located in Grand Rapids, Michigan. We provide advertising and media services with expertise across both digital and traditional channels.
We are looking for an energetic professional to work within the Search Advertising department. This role includes internal advertiser responsibilities, such as campaign deployment, keyword research, text ad copy writing, monitoring and optimizing campaign performance, reporting, and client communication. The ideal candidate will have experience in search marketing or digital advertising, the ability to learn and adapt quickly, and meticulous attention to detail.
Essential Duties and Responsibilities:
- Strategize, plan, launch, and manage multiple search campaigns for clients across several industries
- Optimize paid search campaigns using learned techniques and creative solutions that will move the campaign towards client goals
- Provide outstanding customer and account support, both internally and externally
- Perform educated & data driven keyword research
- Write compelling ad copy within limited character counts that articulates client messages
- Provide regular reports and insights into the performance of paid search campaigns and deliver these results in the form of client-facing emails, calls, and in-person meetings
Requirements:
- Proven track record of success in previous work experiences
- Ability to effectively operate with high energy and flexibility in a fast-paced, constantly evolving team environment
- Naturally proactive and autonomous, with a passion for learning and creative problem solving
- Great written communication skills or copy writing experience
- Effective multi-tasker, able to manage a wide range of projects at any given time
- High proficiency in Microsoft Excel
- A high level of understanding of data and how to work with it
- Experience with online advertising, ad serving technologies, and managing online advertising campaigns or advertising related course work is a plus
Preferred Qualifications:
- Experience with Google Marketing products (especially Google Ads for paid search, Google Analytics & Google Tag Manager)
- 6 – 18 months paid search management experience
- Proven understanding of both organic and paid search marketing
- Advanced data or reporting experience
- Client management experience