The MPP Story
How did Media Place Partners grow from its humble beginnings to one of the largest independent media services firms in the Midwest? You’ll find out right here. From a twinkle in Dave and Tracy’s eyes to the media powerhouse it is today, you can learn about Media Place Partners and we’ll tell you exactly why you should choose MPP.
A Hole In the Market
As Dave Kettler looked around the advertising market of West Michigan in 2005, it was clear that something was missing. There were plenty of ultra-talented creatives and incredibly sharp agencies, but media buying was, at best, an afterthought. It was something normally shifted to someone who “had the time” rather than “had the skills”. There were some true “media buyers”, but they were few and far between, and most worked for individual companies. There had to be a better solution, a way to give real value through skillful media planning and expert buying. It was then that the idea of Media Place Partners was born.
Dave immediately sought out the best media buyer in West Michigan for help. That media buyer was 10-year veteran Tracy Unger. Together, they hatched a plan. They would create a firm that planned and bought “all forms of media” and focused solely on media buying and planning. The new firm would provide a much needed solution for organizations that were advertising but didn’t have real media buying expertise on staff. In addition, the firm would be able to partner with creative agencies to help them extend their service offerings in a real and valuable way.
It’s Game On
The two began marketing themselves as Media Place Partners and immediately found favor with organizations and agencies alike. For the next 12 years, through hard work and a stellar reputation, the two would grow MPP substantially, partnering with several firms, including Grand Rapids-based digital advertising firm, Adtegrity.
The two firms had a working relationship for years, with MPP providing the media planning and buying, while Adtegrity performed in a white-label capacity to deliver the necessary power and expertise in the digital advertising channel for MPP clients. The relationship made sense, and a whole lot of dollars too. Both firms shared similar goals and a love of being fiercely independent.
In early 2017 Adtegrity and Media Place Partners merged their teams and services, becoming one of the largest independent media firms in the Midwest. The rest of the story remains to be written, but so far, the merger has resulted in improved performance for client campaigns and a more efficient and transparent way of doing business.
We can’t wait to see what the future holds!