The MPP Story
How did Media Place Partners grow from its humble beginnings to one of the largest independent media services firms in the Midwest? Find out right here as you discover more about Media Place Partners. From a twinkle in Dave and Tracy’s eyes, through the merger with Adtegrity.com and into the media powerhouse it is today, you can learn about Media Place Partners and we’ll tell you exactly why you should choose MPP for your digital advertising and traditional advertising needs.
A Hole In the Market
As Dave Kettler looked around the advertising market of West Michigan in 2005, it was clear that something was missing. There were plenty of ultra-talented creatives and incredibly sharp agencies, but media buying was, at best, an afterthought. It was something normally shifted to someone who “had the time” rather than “had the skills”. There were some true “media buyers”, but they were few and far between, and most worked for individual companies. There had to be a better solution, a way to give real value through skillful media planning and expert buying. It was then that the idea of Media Place Partners was born.
Dave immediately sought out the best media buyer in West Michigan for help. That media buyer was 10-year veteran Tracy Unger. Together, they hatched a plan. They would create a firm that planned and bought “all forms of media” and focused on media buying and planning. The new firm would provide a much needed solution for organizations that were advertising but didn’t have real media buying expertise on staff. In addition, the firm would be able to partner with creative agencies to help them extend their service offerings in a real and valuable way.
The two began marketing themselves as Media Place Partners and immediately found favor with organizations and agencies alike. For the next several years, through hard work and a stellar reputation, the two would grow MPP substantially, partnering with hundreds of agencies and businesses.
In late 2016, MPP caught the attention of Adtegrity.com. Founded in 1999, Adtegrity focused on delivering digital advertising and marketing services to clients around the globe. As the advertising market changed, Adtegrity sought ways to expand its local reach. Discussions began in late 2016 about what a merger between the two agencies could look like and in mid-2017 the deal was done. What formed was Media Place Partners an Adtegrity Company, the region’s premier media agency.
Today, MPP is thriving and is one of the largest independent media firms in the Midwest. A staff of 35+ in-house advertising experts, all based in West Michigan, deliver amazing advertising results across the digital and traditional advertising landscape for customers in nearly every vertical and industry.
The rest of the story, as they say, remains to be written, but the future is bright at MPP. Every day organizations add to the growing ranks of companies who trust MPP with their advertising budgets. In return they get amazing campaign results backed with integrity, transparency, and a passion for advertising. We’d love for you to join us and experience the MPP difference.