News and Articles about Marketing

Read and watch news and articles about marketing from the Media Place Partners blog.  Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

SpartanNash Case Study

Spartan Nash Case Study

Meet SpartanNash SpartanNash is a customer-focused, innovative food distributor and grocery retailer based in Grand Rapids, Michigan. With 147...

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Linear TV vs. OTT

Linear TV vs. OTT

We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...

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Is Linear TV Dead?

Is Linear TV Dead?

The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10...

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Healthcare Advertising Regulations You Need to Know

Healthcare Advertising Regulations You Need to Know

Advertising in the healthcare field can feel daunting - but it doesn't have to! In this article, we’ll give you the basic rundown of what you need to know about healthcare advertising regulations and give you sources on where to dig deeper.

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