News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Pre-roll Advertising Cheat Sheet
Pre-roll advertising making your head spin? Check out our pre-roll advertising cheat sheet for all the latest specs for YouTube, Hulu, and more!
5 Signs Your Business Needs a Marketing Makeover
It would be nice to think that once you’ve figured out a marketing plan for your business, you can just rinse and repeat. But the truth is that...
Spotify Advertising Cheat Sheet
Tune your Spotify advertising campaigns for success with our advertising cheat sheet.
TikTok Advertising Cheat Sheet
From scroll-stopping visuals to the right CTA, this guide ensures your TikTok advertising is up-to-date and designed to grab attention in a flash!
Snapchat Advertising Cheat Sheet
Snapchat advertising success means doing it right. Check out our Snapchat advertising cheat sheet for all the latest specs!
Pinterest Advertising Cheat Sheet
Pinterest is a visual discovery engine for items like recipes, home inspiration, how-tos, style, and fashion. For brands looking to increase...
The MPP Guide to Programmatic Advertising
To understand programmatic advertising, you must first understand how advertising has traditionally worked since the beginning. This guide to...
The impact of major events on ad costs: elections, Olympics, and more
There’s one thing you can always count on to affect your advertising on a regular basis: major events. Here's the impact of major events on ad costs.
Essential higher education conversion rate optimization tips
Higher education marketing is competitive and a strong website is more important than ever. This is often the first place where visitors are...
Multichannel marketing vs omnichannel marketing
People are bombarded with advertising every day.  To truly stand out, your brand must be present where the right people are to create a seamless...
4 hotel advertising tips that turn lookers into bookers
With countless options vying for travelers' attention, turning clicks into bookings can feel like a daunting task. In this post, we’ll dive into proven strategies to help you boost your conversion rates.
Founders Brewing Case Study
Discover how MPP brewed up some fresh marketing strategies for Founders Brewing in our craft beer case study.