Success Starts With Marketing Strategy

Using MPP’s optimized strategy process, our team of ad experts handcrafts scalable, ROI-driven advertising campaigns that produce results.

Our Media Marketing Strategy Process

Media planning and buying involves strategy, negotiation and placement of ads, but most importantly, it starts with you. That’s right: the foundation of every great campaign is a total understanding of your business, your goals, and your audience. We treat each client relationship as a partnership, meaning we aren’t working for you, but with you. We’re just as invested in your success as you are.

Our Media Marketing Strategy Process

Media planning and buying involves strategy, negotiation and placement of ads, but most importantly, it starts with you. That’s right: the foundation of every great campaign is a total understanding of your business, your goals, and your audience. We treat each client relationship as a partnership, meaning we aren’t working for you, but with you. We’re just as invested in your success as you are.

Discovery Icon

Discovery

The Discovery process is a collaborative journey where we translate your goals into a media marketing strategy. During our Discovery meeting, MPP takes a deep dive into your business, learning about:

  • What you do
  • Your expectations
  • How you talk to customers
  • Campaign goals
  • Your target audience
  • Current marketing strategies
  • And everything in-between

Using research from Discovery, our team prepares a brief that reviews our discussion to ensure we’re on the same page. This brief is the guidebook that informs our decisions and aids in selecting team members to support your campaign, define marketing goals, and more. Discovery is a key component of media strategy and sets the stage for your campaign’s success.

Let’s start the discovery process for your brand.

Media Planning

Armed with data from Discovery, our digital and traditional advertising teams work together to create integrated marketing plans for each campaign. Planning focus points include:

  • Audience analysis
  • Marketplace analysis
  • Goal-oriented strategy review
  • Media mix selection
  • Targeting selection
  • Pixel and tracking strategy

We look at current initiatives, audience building, and messages in the marketplace, ensuring every marketing tactic we choose works in unison to achieve your goals. Decades of experience and data back up our decisions, so your budget is used to deliver maximum value.

Media Planning Icon
Media Planning Icon

Media Planning

Armed with data from Discovery, our digital and traditional advertising teams work together to create integrated marketing plans for each campaign. Planning focus points include:

  • Audience analysis
  • Marketplace analysis
  • Goal-oriented strategy review
  • Media mix selection
  • Targeting selection
  • Pixel and tracking strategy

We look at current initiatives, audience building, and messages in the marketplace, ensuring every tactic we choose works in unison to achieve your goals. Decades of experience and data back up our decisions, so your budget is used to deliver maximum value.

Media Buying Strategy Icon

Media Buying

The stage is set and your plan is ready – now the MPP team gathers for a campaign meeting to discuss your media plan and success metrics. As an independent agency, we don’t have a bias toward specific advertising channels or tactics. Instead, we develop media strategies using a full-funnel approach. Our digital and traditional advertising teams work together to create integrated media plans, implementing cross-channel tactics best suited to reach your target audiences and markets.

Once your media plan is given the green light, members of our team are assigned tasks and get right to work securing media placements. MPP’s seasoned media buyers work directly with all major inventory providers, so you know exactly how much money is being spent.

Logistics & Trafficking

With an approved media plan, MPP’s Ad Ops team sets everything into place. This team handles your campaign’s fine details, like communications and media placements with vendors, to keep the process as simple and smooth as possible. They keep everything running on track and on time by:

  • Monitoring and delivery across ad exchanges
  • Scheduling flight dates and times
  • Ensuring creative assets follow best practices
  • Sending materials to vendors

We use strict processes with error protection and oversight to ensure that no part of your advertising campaign is overlooked!

logistics and trafficking
logistics and trafficking

Logistics & Trafficking

With an approved media plan, MPP’s Ad Ops team sets everything into place. This team handles your campaign’s fine details, like communications and media placements with vendors, to keep the process as simple and smooth as possible. They keep everything running on track and on time by:

  • Monitoring and delivery across ad exchanges
  • Scheduling flight dates and times
  • Ensuring creative assets follow best practices
  • Sending materials to vendors

We use strict processes with error protection and oversight to ensure that no part of your advertising campaign is overlooked!

Optimization Strategy

Optimization & Management

After your campaign takes flight, the MPP Account Management crew takes over. Your digital marketing strategies are watched continuously by our team, with key takeaways and optimizations shared with you. Traditional channels are monitored to ensure segments are playing as scheduled. If a campaign is underperforming, we move budget to where things are working and take away from where they aren’t.

Reporting & Analytics

We pride ourselves on transparency, and clients are given access to our reporting system. Our reporting is done through Microsoft Power BI, an interactive visualization tool. This online dashboard is where all your campaign information lives. You can monitor and analyze trends, performance, spend vs budget, KPIs, and more. Digital campaign data is refreshed every 24 hours, so you always have up-to-date information on campaign performance and KPI progress. In addition to our online reporting system, custom reports can be created on an as-needed basis, so you are always in the know.

Power BI Reporting Samples

Analytics Icon

Measuring Success

We measure success as performance and progress toward key marketing objectives established for each campaign. Based on research gathered from our Discovery session, MPP prioritizes objectives and builds strategic plans around each one. Typical objectives can be:

  • Program awareness
  • Increased site traffic
  • Page engagement
  • Form fills
  • App downloads
  • Increased location sales
Analytics Icon

Reporting & Analytics

We pride ourselves on transparency, and clients are given access to our reporting system. Our reporting is done through Microsoft Power BI, an interactive visualization tool. This online dashboard is where all your campaign information lives. You can monitor and analyze trends, performance, spend vs budget, KPIs, and more. Digital campaign data is refreshed every 24 hours, so you always have up-to-date information on campaign performance and KPI progress. In addition to our online reporting system, custom reports can be created on an as-needed basis, so you are always in the know.

Power BI Reporting Samples

Measuring Success

We measure success as performance and progress toward key marketing objectives established for each campaign. Based on research gathered from our Discovery session, MPP prioritizes objectives and builds strategic plans around each one. Typical objectives can be:

  • Program awareness
  • Increased site traffic
  • Page engagement
  • Form fills
  • App downloads
  • Increased location sales

Our advertising experts are ready to work with you.