Marketing Strategy

Discovery

The Discovery process is a collaborative journey where we translate your goals into a media marketing strategy. During our Discovery meeting, MPP takes a deep dive into your business, learning about:

• What you do
• Your expectations
• How you talk to customers
• Campaign goals
• Your target audience
• Current marketing strategies
• And everything in-between

Using research from Discovery, our team prepares a brief that reviews our discussion to ensure we’re on the same page. This brief is the guidebook that informs our decisions and aids in selecting team members to support your campaign, define marketing goals, and more. Discovery is a key component of media strategy and sets the stage for your campaign’s success.

Let’s start the discovery process for your brand.

Media Planning

Armed with data from Discovery, our digital and traditional advertising teams work together to create integrated marketing plans for each campaign. Planning focus points include:

• Audience analysis
• Marketplace analysis
• Goal-oriented strategy review
• Media mix selection
• Targeting selection
• Pixel and tracking strategy

We look at current initiatives, audience building, and messages in the marketplace, ensuring every tactic we choose works in unison to achieve your goals. Decades of experience and data back up our decisions, so your budget is used to deliver maximum value.

Media Buying

The stage is set and your plan is ready – now the MPP team gathers for a campaign meeting to discuss your media plan and success metrics. As an independent agency, we don’t have a bias toward specific advertising channels or tactics. Instead, we develop media strategies using a full-funnel approach. Our digital and traditional advertising teams work together to create integrated media plans, implementing cross-channel tactics best suited to reach your target audiences and markets.

Once your media plan is given the green light, members of our team are assigned tasks and get right to work securing media placements. MPP’s seasoned media buyers work directly with all major inventory providers, so you know exactly how much money is being spent.

Optimization & Management

After your campaign takes flight, the MPP Account Management crew takes over. Your digital marketing strategies are watched continuously by our team, with key takeaways and optimizations shared with you. Traditional channels are monitored to ensure segments are playing as scheduled. If a campaign is underperforming, we move budget to where things are working and take away from where they aren’t.