News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Should you buy followers?
Let’s face it: no matter if you’re running a small personal Instagram account or a massive Facebook page for a company, it feels good to see that...
Your guide to the marketing metrics that matter
Every campaign is different, and there's no one list of the only marketing metrics that matter. Luckily, we’ve come up with a tried-and-true method.
Are Your Metrics Lying to You? Understanding Vanity Metrics
Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.
The hidden cost of not having a brand style guide
Wasting time guessing colors or logos? Every moment of confusion costs money. Learn why a brand style guide is essential for efficiency, trust, and growth.
Want to show up in ChatGPT and Perplexity? Here’s the Playbook.
There’s no organic way to guarantee that your brand or website will show up in ChatGPT and Perplexity, or any AI search results. Full stop. What...
Story vs. Storyteller: The Essential Balancing Act of Your Brand Voice
Every brand has a story, but who tells it? In a world demanding authenticity, learn why the most effective brand voice is a coordinated chorus.
Retail Media Networks 101: Why Media Agencies Still Matter
Retail Media Networks (RMNs) are one of the fastest-growing advertising channels today. From sponsored product placements in a grocery store's...
Are hashtags still relevant?
It's hard to remember a time before the ubiquitous and humble hashtag. They’re such an online staple, it may seem like they burst out of the...
Three marketing strategies to boost healthcare conversions
“I love filling out forms!” - said nobody, ever, especially when they’re trying to book a medical appointment online. When looking to schedule a...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
Meta supports Instagram in search results. What it means for you.
In a move that blurs the lines between social and search, it's official - Meta supports Instagram in search results. For brands with professional...
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...