News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
West Michigan Whitecaps Case Study
Explore our West Michigan Whitecaps case study to learn how MPP helped the minor league baseball team increase attendance and sell out hospitality areas.
Glossary of Advertising Terms
Discover the Media Place Partners glossary of advertising terms that we think are most important in all fields of advertising.
Deprecation of third-party cookies
With the depreciation of third-party cookies on the horizon, discover how marketers can adapt to a privacy-first world to stay relevant.
Google Performance Max Marketing: What brands and advertisers need to know
In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.
How to make a buyer persona
In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
Cheat Sheet Resources
The world of advertising and social media can be intimidating. It feels like sizes and best practices are constantly changing, leaving you...
How to use social media for B2B marketing
There's an art to marketing on social media. In this article, we’ll go over how to use social media for B2B marketing.
What is a buyer persona, and do you need one?
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
5 Tips for Creating Great Streaming Audio Ads
Have you ever thought about advertising on a podcast, Spotify, or Pandora? These days, creating a quality streaming audio ad is simpler than you think. Follow these 5 tips to create your own memorable streaming audio ads.
How Google Ads Work
What happens behind the scenes of Google Ads? Learn how Google decides to rank search ads.
Five ways to improve conversion rates
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.