News and Articles about Marketing

Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

Podcast advertising on streaming audio

Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.

The importance of branding and awareness campaigns

When it comes to growing your business, leads aren't everything. Here’s what you need to know about the importance of branding and awareness.

Cold, warm, and hot leads: What’s the difference?

What exactly are cold, warm, and hot leads? What marketing tactics can you use to reach these groups?

Recession Marketing 101: Tips on Advertising During a Recession

Discover MPP's top 5 tips you need to get started advertising during a recession.

How to prepare for your creative co-lab

MPP's creative co-labs are a powerful way to cut through the clutter and optimize the creative brainstorming process.

Recession Marketing 101: Knowing Your Product or Service

In our recession marketing series so far, we’ve covered some of the biggest questions you may have about advertising when economic times are...

Advantages of local advertising

Everyone has local customers – why not try to reach yours? Local advertising offers many benefits for small and big businesses alike.

Recession Marketing 101: Types of Customers in a Recession

Consistent patterns from past recessions can help you know what to expect. Let's dive into the different types of customers you can expect in a recession.

Advertising regulations in higher education you need to know

If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.