News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Podcast advertising on streaming audio
Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.
The importance of branding and awareness campaigns
When it comes to growing your business, leads aren't everything. Here’s what you need to know about the importance of branding and awareness.
Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot leads? What marketing tactics can you use to reach these groups?
Recession Marketing 101: Tips on Advertising During a Recession
Discover MPP's top 5 tips you need to get started advertising during a recession.
How to prepare for your creative co-lab
MPP's creative co-labs are a powerful way to cut through the clutter and optimize the creative brainstorming process.
Recession Marketing 101: Knowing Your Product or Service
In our recession marketing series so far, we’ve covered some of the biggest questions you may have about advertising when economic times are...
Advantages of local advertising
Everyone has local customers – why not try to reach yours? Local advertising offers many benefits for small and big businesses alike.
Recession Marketing 101: Types of Customers in a Recession
Consistent patterns from past recessions can help you know what to expect. Let's dive into the different types of customers you can expect in a recession.
Advertising regulations in higher education you need to know
If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
Should I advertise during a recession?
As it turns out, research actually shows that if you advertise during a recession, it can cost you less and gain you more.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.