NEWS AND ARTICLES ABOUT MARKETING

Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

What is A/B Testing?

What is A/B testing and should or shouldn't you use it in marketing? Find out in our article.

Small Business Marketing Challenges and Solutions

Discover four common small business marketing challenges and solutions to help conquer these marketing woes.

How to verify your domain

Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.

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Types of Video Marketing Every Business Needs To Know

Grab consumers’ attention with eye-catching videos. Learn about video marketing and some common video advertising options you have.

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5 Important Digital Marketing KPIs

Discover the digital marketing KPIs that allow businesses to track performance and grow their business faster.

Four common social media marketing mistakes

4 common social media marketing mistakes

Are you ready to tackle social media marketing? Avoid these 4 common social media marketing mistakes as you plan your strategy.

Effective OOH design and best practices

The job of any advertisement is simple: to catch someone’s attention in a brief moment and get them interested in your brand. But perhaps no form...

Do advertising awards matter?

Do advertising awards matter? It’s a trickier question than you may think. Let’s take a peek behind that awards show curtain.

Is Facebook Advertising Relevant in 2022?

Is Facebook advertising still relevant in 2022? MPP will break down the state of advertising on this popular social media platform.

3 reasons to use HTML5 for your next banner ad

If you're wrestling with choosing GIF animation or HTML5 for your next animated banner, we've got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.

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3 ways digital and traditional marketing work together

There is no war between digital and traditional advertising. In fact they’re perfectly suited to work together. Discover 3 ways you can combine the powers of both into an unstoppable campaign.