Top Michigan companies trust Media Place Partners
From our headquarters in Grand Rapids, Michigan, Media Place Partners has been quietly delivering expertly crafted media plans and precise execution for clients just like you for nearly two decades. Top brands and institutions love our unique holistic approach, our unmatched expertise across both traditional and digital media, our transparent pricing, and knowing we’re right in their backyard.
Are you ready to take your advertising to the next level?
These brands are.
The coffee’s on us.There’s nothing quite like a hot cup of coffee and talking about advertising. Tell us days and times that work for you and we’ll get back to you to with some options about when and where we can take you for some coffee. Free coffee, great conversation, what could be better?
Let’s talk about it.
Every situation and organization is unique. Oftentimes, the best approach is to sit down or jump on a call and talk it out. At MPP we’re experts at uncomplicating the complicated when it comes to media. Drop us a line here and we’ll get right back to you to schedule a call or sit down.
Why do more and more brands trust MPP with their advertising budgets?
Here are 3 of the many reasons companies make MPP their choice.
1. The Holistic ApproachMedia Place Partners’ nearly two decades of expertise spans the entire advertising ecosystem. Our experience includes both digital and traditional advertising media as well as the understanding of how an ever-changing selection of channels work together to reach your audience. But being holistic doesn’t stop at media types and channels. Real media planning means considering not only your goals, but how you do business, how you talk to your customers, and what the journey to purchase looks like. Those intangibles inform our planning and deliver successful campaigns to companies just like yours every single day. For over 10 years, MPP has helped Frederik Meijer Gardens & Sculpture Park reach their audience at the right time, in the right place. We can do the same for you.
2. TransparencyYou deserve to know what you’re spending on media. At Media Place Partners, you will. We perform all work in-house and fully disclose our commission rates on all media spend up front. MPP leverages your budget towards the cost of media, improving reach and frequency and delivering outstanding campaign performance. Unpacking media spend, particularly with digital advertising, is a challenging and difficult conversation for most agencies. That’s because the vast majority of agencies do not disclose their commissions on your media buy, or disclose only part of the commissions. The reality is an industry average of 50-85% of undisclosed margin on top of the cost of media. Some typical scenarios include:
- Billing on an impression basis. Agencies using this model buy impressions at incredibly low rates, then sell them as high as possible to you, pocketing the difference. They still deliver on their impression volume, but clients are unaware of how their money was spent.
- Vending out the backdoor. Clients are attracted to seemingly great margin of 10 – 15%. In reality, the agency can’t do the work in-house, so they send it to a third party. That third party takes undisclosed commissions on the media spend. In the end, only 15-50% of media spend is actually being spent on media.