How to make a buyer persona
In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
There's an art to marketing on social media. In this article, we’ll go over how to use social media for B2B marketing.
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.
What is A/B testing and should or shouldn't you use it in marketing? Find out in our article.
Discover four common small business marketing challenges and solutions to help conquer these marketing woes.
Discover the digital marketing KPIs that allow businesses to track performance and grow their business faster.
There is no war between digital and traditional advertising. In fact they’re perfectly suited to work together. Discover 3 ways you can combine the powers of both into an unstoppable campaign.