How to prepare for your creative co-lab
MPP's creative co-labs are a powerful way to cut through the clutter and optimize the creative brainstorming process.
Marketing strategy
Recession Marketing 101: Knowing Your Product or Service
In our recession marketing series so far, we’ve covered some of the biggest questions you may have about advertising when economic times are tough. First, should you be advertising at all? (Spoiler: yes!) And second, how do recessions affect consumer behavior, and...
Advantages of local advertising
Everyone has local customers – why not try to reach yours? Local advertising offers many benefits for small and big businesses alike.
Recession Marketing 101: Types of Customers in a Recession
Consistent patterns from past recessions can help you know what to expect. Let's dive into the different types of customers you can expect in a recession.
Advertising regulations in higher education you need to know
If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
Should I advertise during a recession?
As it turns out, research actually shows that if you advertise during a recession, it can cost you less and gain you more.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
How to avoid risk when working with an agency
When it comes to hiring an agency to handle your marketing or advertising, there is always an element of risk. You vet them thoroughly, but at the end of the day, you are handing over your money and trusting that they will help your business grow. But that’s not...
