Why using a target market is important in advertising
Target market is one of the many factors that contribute to marketing strategy. Discover why finding your target market can make or break your campaign’s success.
How to verify your domain
Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.
3 reasons to use HTML5 for your next banner ad
If you’re wrestling with choosing GIF animation or HTML5 for your next animated banner, we’ve got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.
How to track traditional media with Google Analytics
Tracking traditional media with Google Analytics might be a little tricky, but its possible. We’ll show you how.
The difference between SEO and Paid Search
We get asked almost daily: what’s the difference between Search Engine Optimization (SEO) and Paid Search (PPC)? We’ll break down the differences in this article.
