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5 things your ad needs to win business

Discover the five elements that your ad must have to win business.

Keeping a campaign running for too long can cause ad fatigue. But how do you know when it’s time to refresh creatives? Here are 5 tips.

Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.

Media buying can be a confusing process, and untangling the intricacies of buying digital media is no exception. With channels like display,...

Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.

If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.

You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.

Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.

Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.

If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....