Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
Traditional Marketing
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Four unique traditional advertising types
When you think of innovation in advertising, your mind probably goes straight to digital media. Social platforms in particular are constantly...
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...
How to effectively set your marketing budget
Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.
Is Linear TV Dead?
The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10...
Why using a target market is important in advertising
Target market is one of the many factors that contribute to marketing strategy. Discover why finding your target market can make or break your campaign's success.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
Why is Brand Identity Important in Marketing?
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
