Traditional Marketing

Linear TV vs. OTT

Linear TV vs. OTT

We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...

Is Linear TV Dead?

Is Linear TV Dead?

The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10...