Social Media Marketing

Are Your Metrics Lying to You? Understanding Vanity Metrics

Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.

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It's hard to remember a time before the ubiquitous and humble hashtag. They’re such an online staple, it may seem like they burst out of the...

5 min read

In a move that blurs the lines between social and search, it's official - Meta supports Instagram in search results. For brands with professional...

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In marketing, trends come and go faster than you can say Harlem Shake. But for every viral moment, there are trends that end up sticking past...

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You know all about lead generation ads from our Facebook lead generation pros and cons article. Today, we’re going over another popular platform...

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Tune your Spotify advertising campaigns for success with our advertising cheat sheet.

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From scroll-stopping visuals to the right CTA, this guide ensures your TikTok advertising is up-to-date and designed to grab attention in a flash!

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Snapchat advertising success means doing it right. Check out our Snapchat advertising cheat sheet for all the latest specs!

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Pinterest is a visual discovery engine for items like recipes, home inspiration, how-tos, style, and fashion. For brands looking to increase...

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Learn how retargeting ads work and the benefits of using them in your marketing strategy.

6 min read