Articles

Benefits of content marketing

You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.

Should I be advertising on Google Performance Max?

Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.

How to effectively set your marketing budget

Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.

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Google Performance Max Marketing: What brands and advertisers need to know

In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.

How Google Ads Work

What happens behind the scenes at Google Ads? Learn how Google decides to rank search ads.

Five ways to improve conversion rates

Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.

Why is Brand Identity Important in Marketing?

Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.

Small Business Marketing Challenges and Solutions

Discover four common small business marketing challenges and solutions to help conquer these marketing woes.

Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.