Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
5 min read
Marketing
Meta supports Instagram in search results. What it means for you.
In a move that blurs the lines between social and search, it's official - Meta supports Instagram in search results. For brands with professional...
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...
Beyond the click – How to track traditional advertising success
In today’s digital age, we’ve gotten a little spoiled when it comes to tracking advertising performance. If you run a digital ad campaign, any...
The Playbook for Short-Form Video Success
In marketing, trends come and go faster than you can say Harlem Shake. But for every viral moment, there are trends that end up sticking past...
Pros and cons of using AI images in advertising
The dawn of AI technology has brought with it a plethora of opportunities. With tools such as MidJourney and ChatGPT, does this mean the era of...
How to get more Google Reviews (and how to use them!)
We get it – asking for reviews can be, well, awkward. It can often feel like you’re stepping into a spotlight that you aren’t quite ready for....
The formula for marketing success
Performance marketing is a digital advertising powerhouse, and for good reason. Marketers love its measurability, scalability, and immediate...
Unlocking ROAS: Understanding return on ad spend
Paid media offers a wealth of performance data. And these days, clicks and impressions don’t cut it. Proving the value of your marketing efforts...
Top 5 SMB Marketing Mistakes (and How to Fix Them!)
It’s not easy being a small to medium business (SMB). Being on the smaller side means you don’t exactly have a bottomless checkbook and lots of...
