Top 4 healthcare content marketing benefits
For better or worse, people often use the internet to search for information about their health issues before they see a doctor. Every single day, there are a billion (yes, billion with a b) health-related searches a day. So if you’re looking to grow your healthcare organization, you can’t afford to skip out on healthcare content marketing. In fact, 99% of healthcare brands surveyed by Semrush experienced some level of success with their content marketing efforts. Your audience is out there, and they’re actively searching – so meet them where they are! Still need some convincing? Here are some benefits of healthcare content marketing.
Healthcare content marketing benefit #1: Growing brand awareness & conversions
Content marketing can help you raise awareness of your brand and services among potential patients. By creating and sharing high-quality content that is relevant to your target audience, you can position yourself as a thought leader in your field and attract new patients.
But content marketing doesn’t just help on the awareness side of the funnel – it can actually increase conversions as well. In one example, a dental clinic was able to triple their conversions in six months just by writing blog posts. So if you think that writing articles might be nice to do, but that it wouldn’t have any meaningful impact on your business, you may want to rethink your strategy.
Healthcare content marketing benefit #2: Increased patient education
Let’s say it’s flu season, and you know from speaking to patients that many are wary of getting their flu shot. If you write an article dispelling myths about the shot and share it on your social media channels, you may be able to convince people who otherwise wouldn’t have gotten the shot.
Healthcare content marketing benefit #3: Improved SEO
Healthcare content marketing benefit #4: Increased engagement
Getting started with content marketing may sound like a daunting prospect. But writing one helpful article can:
- Make potential patients aware of your brand
- Educate and empower patients
- Get your name in front of people actively searching on Google
- Reach countless potential patients through the power of social media
As you can see, the question you should be asking is not “should I consider content marketing?” but rather “how often should I be sharing content?” Not every healthcare provider will be able to sustain the same level of posting frequency. But to ignore content marketing entirely is a mistake your institution can’t afford.