Political Case Study
House Republican Campaign Committee (HRCC) enlisted Media Place Partners to provide campaign strategy and execution in 16 competitive races where additional support was needed. MPP dug in to over two decades of experience in order to complete the task at hand. With a limited budget of $150,000 across 16 races and a short turnaround, all hands were needed on deck.
Despite having to stretch the budget 16 separate ways in a short timeframe, Media Place Partners still managed to propel 15 of 16 candidates to victory. With an almost 94% elected rate of the campaigns managed, Media Place Partners exceeded expectations and had a remarkably successful election cycle.
Political Advocacy Organization – Presidential Campaign
Goals & results
million total impressions across 14 tour stops and two candidates
Other Political Races
Winner – Michigan State Senate Candidate
This campaign connected offline voter data to online users with precision targeting.
Winner – Former Governor of Michigan
The goals of this campaign were to boost name recognition, voter introduction, and target women voters. MPP reached these groups with a strong pre-roll video strategy.
Winner – US Senate Member (Nebraska)
This campaign reached diverse affinity groups with relevant focused messaging.
Media Place Partners has been an excellent resource to the Kent GOP for over a decade. Their knowledge of politics and the digital media world is unrivaled.