Meet SpartanNash

SpartanNash is a customer-focused, innovative food distributor and grocery retailer based in Grand Rapids, Michigan. With 147 corporate-owned grocery stores and a distribution network across multiple continents, SpartanNash delivers the ingredients for a better life. 

SpartanNash Logo

The Challenge

Always on the lookout for quality Associates for its warehouses, SpartanNash was intentional about regularly hosting hiring events. The problem? Their past efforts had limited results. Previous events had little to no promotion, aside from some traditional signage in the area directly around SpartanNash’s distribution centers. Having worked with MPP on previous campaigns, SpartanNash knew MPP had the know-how to run a targeted digital campaign that would bring more quality candidates to its hiring events.  

The Solution

Since people scroll through an average of 300 feet of newsfeed content daily, MPP knew that we could reach plenty of users on social media. It was a perfect fit for this campaign. Since this hiring event was for in-person jobs, MPP had to keep a tight geographic focus. Our digital experts employed geo-targeting to zero in on a radius of 35 miles around SpartanNash’s headquarters. In addition to the tight geo, we aimed to find users who had recently displayed an interest in job searching and applications. 

The Results

Location #1:

%

Increase in Attendees

%

Increase in Job Offers

Location #2:

%

Increase in Attendees

%

Increase in Job Offers

MPP proves time and again that they are invested in the success of SpartanNash advertising campaigns. They respond quickly, solve problems with innovative solutions, and provide honest advice. Anything we’ve challenged them with, they rise above the challenge and always deliver on time. If you could custom build a reliable media partner, it would be the MPP team.

Kim Hayes

Manager, Creative Services, SpartanNash