Top 4 Insurance Marketing Challenges & Solutions
Insurance is big business. In 2021, auto insurers alone spent $10 billion on advertising – and that’s just one sector of this huge industry! With that much money at stake, avoiding mistakes could hardly be more important. Here are the top 4 insurance marketing challenges and solutions.
Challenge 1: Staying compliant with regulations
Solution: Of course it’s crucial that you stay up to date with the latest laws and regulations. But if you want to feel even more secure, make sure you’re entrusting your advertising to a company with insurance advertising experience. An agency with insurance experience won’t need as much education on what pitfalls to watch out for, saving you valuable time and giving you peace of mind.