Want to show up in ChatGPT and Perplexity? Here’s the Playbook.
There’s no organic way to guarantee that your brand or website will show up in ChatGPT and Perplexity, or any AI search results. Full stop. What...
10 min read
Blog
Story vs. Storyteller: The Essential Balancing Act of Your Brand Voice
Every brand has a story, but who tells it? In a world demanding authenticity, learn why the most effective brand voice is a coordinated chorus.
Three marketing strategies to boost healthcare conversions
“I love filling out forms!” - said nobody, ever, especially when they’re trying to book a medical appointment online. When looking to schedule a...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...
Beyond the click – How to track traditional advertising success
In today’s digital age, we’ve gotten a little spoiled when it comes to tracking advertising performance. If you run a digital ad campaign, any...
The Playbook for Short-Form Video Success
In marketing, trends come and go faster than you can say Harlem Shake. But for every viral moment, there are trends that end up sticking past...
Pros and cons of using AI images in advertising
The dawn of AI technology has brought with it a plethora of opportunities. With tools such as MidJourney and ChatGPT, does this mean the era of...
How to get more Google Reviews (and how to use them!)
We get it – asking for reviews can be, well, awkward. It can often feel like you’re stepping into a spotlight that you aren’t quite ready for....
The formula for marketing success
Performance marketing is a digital advertising powerhouse, and for good reason. Marketers love its measurability, scalability, and immediate...
