Are Your Metrics Lying to You? Understanding Vanity Metrics
Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.
3 min read
Articles
The hidden cost of not having a brand style guide
Wasting time guessing colors or logos? Every moment of confusion costs money. Learn why a brand style guide is essential for efficiency, trust, and growth.
Want to show up in ChatGPT and Perplexity? Here’s the Playbook.
There’s no organic way to guarantee that your brand or website will show up in ChatGPT and Perplexity, or any AI search results. Full stop. What...
Story vs. Storyteller: The Essential Balancing Act of Your Brand Voice
Every brand has a story, but who tells it? In a world demanding authenticity, learn why the most effective brand voice is a coordinated chorus.
Three marketing strategies to boost healthcare conversions
“I love filling out forms!” - said nobody, ever, especially when they’re trying to book a medical appointment online. When looking to schedule a...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...
The Playbook for Short-Form Video Success
In marketing, trends come and go faster than you can say Harlem Shake. But for every viral moment, there are trends that end up sticking past...
Pros and cons of using AI images in advertising
The dawn of AI technology has brought with it a plethora of opportunities. With tools such as MidJourney and ChatGPT, does this mean the era of...
How to get more Google Reviews (and how to use them!)
We get it – asking for reviews can be, well, awkward. It can often feel like you’re stepping into a spotlight that you aren’t quite ready for....
