Are Your Metrics Lying to You? Understanding Vanity Metrics
Not all metrics are created equally; while few stats are completely useless, some serve more as vanity metrics. Here’s what you need to know.
3 min read
Marketing strategy
The hidden cost of not having a brand style guide
Wasting time guessing colors or logos? Every moment of confusion costs money. Learn why a brand style guide is essential for efficiency, trust, and growth.
Story vs. Storyteller: The Essential Balancing Act of Your Brand Voice
Every brand has a story, but who tells it? In a world demanding authenticity, learn why the most effective brand voice is a coordinated chorus.
Retail Media Networks 101: Why Media Agencies Still Matter
Retail Media Networks (RMNs) are one of the fastest-growing advertising channels today. From sponsored product placements in a grocery store's...
Are hashtags still relevant?
It's hard to remember a time before the ubiquitous and humble hashtag. They’re such an online staple, it may seem like they burst out of the...
Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...
Beyond the click – How to track traditional advertising success
In today’s digital age, we’ve gotten a little spoiled when it comes to tracking advertising performance. If you run a digital ad campaign, any...
Pros and cons of using AI images in advertising
The dawn of AI technology has brought with it a plethora of opportunities. With tools such as MidJourney and ChatGPT, does this mean the era of...
The formula for marketing success
Performance marketing is a digital advertising powerhouse, and for good reason. Marketers love its measurability, scalability, and immediate...
