Representation in marketing: why it matters, and how to do it right
One thing is for sure: representation in marketing can’t be ignored. Here’s what you need to know about why it matters and how to do it right.
5 min read
Marketing strategy
How to balance lead quantity and lead quality for business growth
The main focus for most lead generation campaigns is, not surprisingly, lead volume. It’s easy to be dazzled by numbers – who doesn’t want to...
Beyond the click – How to track traditional advertising success
In today’s digital age, we’ve gotten a little spoiled when it comes to tracking advertising performance. If you run a digital ad campaign, any...
Pros and cons of using AI images in advertising
The dawn of AI technology has brought with it a plethora of opportunities. With tools such as MidJourney and ChatGPT, does this mean the era of...
The formula for marketing success
Performance marketing is a digital advertising powerhouse, and for good reason. Marketers love its measurability, scalability, and immediate...
Unlocking ROAS: Understanding return on ad spend
Paid media offers a wealth of performance data. And these days, clicks and impressions don’t cut it. Proving the value of your marketing efforts...
Top 5 SMB Marketing Mistakes (and How to Fix Them!)
It’s not easy being a small to medium business (SMB). Being on the smaller side means you don’t exactly have a bottomless checkbook and lots of...
Why partnering with an agency protects brand safety
Discover why partnering with an agency enhances band safety and protects your business from damaging ad placements.
Questions to ask your next media agency
Level up your advertising when you know what questions to ask your next media agency or media buyer. Our comprehensive set of questions covers...
Essential time saving tips for business owners
As a small business owner, you know that time is your most valuable resource – after all, time is money! Unfortunately, there are only so many...
