Higher Education: 4 Tips for Full Funnel Marketing
Full-funnel marketing is a complete comprehensive approach to marketing that takes into account the entire buyer’s journey, from awareness to consideration to conversion. It’s essential for higher education institutions, as it allows them to reach and engage prospective students at every stage of the enrollment process.
Here are some tips for creating a successful full-funnel marketing strategy for higher education:
1. Understand your target audience in regards to Higher Education.
The first step to any successful marketing campaign is to understand your target audience. Who are you trying to reach? What are their needs and wants? What are their pain points? Once you understand your target audience, you can tailor your marketing messages accordingly.
For higher education institutions, the target audience is typically high school students and their parents. However, it’s important to remember that not all high school students are the same. Some may be interested in four-year universities, while others may be interested in community colleges or vocational schools. It’s also important to consider the student’s desired major and career goals.
2. Create high-quality content for Higher Education.
Content is king in the digital age. And for good reason. High-quality content can help you attract visitors to your website, engage them with your brand, and convert them into leads and students.
When creating content for your higher education institution, focus on topics that are relevant to your target audience. This could include information about your academic programs, student life, career services, and financial aid. You should also create content that is informative, engaging, and easy to read. Also, including well-done pictures is a must. Pictures of the campus, sports events and other activities are important to prospective students.
3. Promote your content on social media.
Social media is a great way to reach your target audience and promote your content. Make sure to create social media accounts for your institution and share your content regularly. You can also use social media to run targeted ads and reach prospective students who are interested in your programs.
When promoting your content on social media, be sure to use relevant hashtags and tag other relevant accounts. You should also engage with your followers and respond to their comments and questions.
4. Use email marketing.
Email marketing is another effective way to reach your target audience and promote your content. You can use email marketing to send out newsletters, blog post updates, and special offers.
When building your email list, be sure to only ask for the information you need, such as the student’s name, email address, and major. You should also make it easy for students to unsubscribe from your list at any time.
By following these tips, you can create a successful full-funnel marketing strategy for your higher education institution. This will help you reach more prospective students, engage them with your brand, and convert them into leads and students. Make sure to be aware that the recruitment phase may look different in the funnel than just making students aware of your college.
Personalize your marketing messages. Prospective students are more likely to respond to marketing messages that are relevant to their interests and needs. You can personalize your messages by using the student’s name, major, and other relevant information.
Use retargeting. Retargeting is a type of online advertising that allows you to show ads to people who have already visited your website. This is a great way to stay in front of prospective students who are interested in your programs.
Partner with other organizations. Partnering with other organizations, such as high schools, community colleges, and businesses, can help you reach a wider audience and promote your programs.