Snapchat Advertising Cheat Sheet


Eye-catching visuals, disappearing messages, and a focus on mobile – that’s the world of Snapchat advertising. If you’re looking to reach a young, engaged audience with your brand, this platform offers unique opportunities. But with its own set of specs and creative considerations, it’s important to be prepared. Our Snapchat advertising cheat sheet is here to help!

This cheat sheet combines our campaign experience with Snapchat’s official specs to keep your creatives looking sharp. We’ve filtered out the fluff, focusing on the essentials to ensure your Snaps are fast-loading, flawless, and totally captivating.

Meet the Snapchat advertising cheat sheet

Our cheat sheet will help you ensure that your creatives are:

  • Saved in an acceptable format
  • The proper dimensions and file size – no more blurry images!
  • Optimized for the Snapchat platform, taking into account overlays and calls-to-action

Keep this handy cheat sheet at the ready while you create your Snapchat creatives, and your ads will be turning heads in no time! Our experts will review and update these best practices on a regular basis, so never fear – we’ve got your back.

Snapchat Advertising Cheat Sheet

With this cheat sheet in your arsenal, you’ve got everything you need to design eye-catching creatives that will stop your audience mid-scroll! Check back at this page often as the platforms update their layouts regularly. When they do, we’ll update this page. If you’re looking for other cheat sheet resources, you can find them here.

Post wrap up

Interested in diving deeper into Snapchat advertising?