by Laura Hogg | Blog, Marketing strategy
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
by Laura Hogg | Articles, Blog, Digital Marketing, Marketing, Marketing strategy
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
by Laura Hogg | Blog, Digital Marketing, Marketing strategy
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.
by Laura Hogg | Blog, Digital Marketing, Marketing strategy
What is A/B testing and should or shouldn’t you use it in marketing? Find out in our article.
by Laura Hogg | Blog, Digital Marketing, Marketing, Social Media Marketing
Are you ready to tackle social media marketing? Avoid these 4 common social media marketing mistakes as you plan your strategy.