News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Political Case Study
Discover how Media Place Partners helped propel candidates into office in our political case study.
MPP CFO Jason Balk discusses how automation supercharged our revenue per employee
Media Place Partners CFO Jason Balk recently discussed with CFO.com how MPP was able to triple revenue per employee by utilizing NetSuite...
Why you need an SSL certificate for your website
Discover why you need an SSL certificate for your website. Site security impacts users and businesses alike. Discover why SSL certificates are essential for websites today.
Healthcare Advertising Regulations You Need to Know
Advertising in the healthcare field can feel daunting - but it doesn't have to! In this article, we’ll give you the basic rundown of what you need to know about healthcare advertising regulations and give you sources on where to dig deeper.
Why using a target market is important in advertising
Target market is one of the many factors that contribute to marketing strategy. Discover why finding your target market can make or break your campaign's success.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
West Michigan Whitecaps Case Study
Explore our West Michigan Whitecaps case study to learn how MPP helped the minor league baseball team increase attendance and sell out hospitality areas.
Glossary of Advertising Terms
Discover the Media Place Partners glossary of advertising terms that we think are most important in all fields of advertising.
Deprecation of third-party cookies
With the depreciation of third-party cookies on the horizon, discover how marketers can adapt to a privacy-first world to stay relevant.
Google Performance Max Marketing: What brands and advertisers need to know
In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.
How to make a buyer persona
In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
Cheat Sheet Resources
The world of advertising and social media can be intimidating. It feels like sizes and best practices are constantly changing, leaving you...