3 powerful insurance landing page tips for growing conversions
We’re passionate about landing pages. They’re an essential part of any ad campaign. We’ve discussed at length why your landing page is as important as your ad, landing page stats that prove their importance, and common landing page mistakes with solutions to get them in tip-top shape. Today, we’re going to share some insurance landing page tips.
Landing page best practices
Optimize for mobile
Deliver on the ad promise
Ask yourself: Is this really a landing page?
Insurance landing page tips
Now that you know some basic landing page tips, let’s dig a little deeper. Landing pages are essential for any insurance agency that wants to generate online leads and sales. The average landing page conversion rate across all industries is 9.7% – making it all the more important to build them for optimal conversion. When designing landing pages for your insurance agency, it is important to keep the following tips in mind:
Insurance landing page tip #1 – Use social proof
Insurance landing page tip #2 – Show trust seals
Displaying that green padlock in the address bar is not only the right thing to do but can be the difference between gaining or losing a potential customer.
Insurance landing page tip #3 – Keep forms simple
- Security concerns
- Form was too long
- Advertisements or upselling
- Unclear reason for collecting information