When you should refresh your creatives
Follow social media guidelines.
Keep an eye on your metrics.
Don’t let seasonal ads linger too long.
When in doubt, aim for a refresh every quarter.
Consult with your agency.
Of course, one of the smartest things you can do for your advertising is rely on experts. Any media agency worth doing business with can give you advice on this subject. Especially if looking at metrics feels like reading a foreign language, you should feel comfortable leaning on your agency for guidance. The right agency will not only know your campaign inside and out – they’ll also have years of experience with other campaigns that can provide helpful insight.
However, it’s important to note that you don’t need to constantly churn out new ads. Refreshing your creatives before they’ve even had a chance to show results will ultimately waste your budget. In the next post in our series, we’ll dive into reasons why you might not want to refresh your creatives.