MPP’s guide to Google search and display ads
Our guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.
6 min read
Blog
How to avoid risk when working with an agency
When it comes to hiring an agency to handle your marketing or advertising, there is always an element of risk. You vet them thoroughly, but at...
How to prioritize marketing projects to achieve goals
In this article, we’ll help you decide how to prioritize marketing projects. Once you're focused, you're ready to put together a plan and start achieving your goals.
What is media neutrality?
When it comes to advertising, what is media neutrality – and what does it mean for your campaigns? Let’s break it down.
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
Should I rebrand or generate leads?
Have you ever wondered if you should rebrand or generate leads? You're not alone! Read on for our tips and guidance on this common question.
Spartan Nash Case Study
SpartanNash is a customer-focused, innovative food distributor and grocery retailer based in Grand Rapids, Michigan. With 147 corporate-owned...
How does geofencing advertising work?
Learn how geofencing advertising works, best practices to follow, and the platforms that support geofencing advertising.
Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...
How to effectively set your marketing budget
Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.
