Blog

How the traditional media buying process works

When thinking about the modern era of marketing, how best to acquire leads and grow your business, people will often overlook the importance and...

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What types of Spotify and Pandora ads are available to brands? MPP covers your options in our essential guide to Spotify and Pandora ads.

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While it’s important to know when it’s time for a change, it’s equally important to know when not to refresh your creatives. Here are some tips.

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Discover the five elements that your ad must have to win business.

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Keeping a campaign running for too long can cause ad fatigue. But how do you know when it’s time to refresh creatives? Here are 5 tips.

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Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.

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Media buying can be a confusing process, and untangling the intricacies of buying digital media is no exception. With channels like display,...

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Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.

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If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.

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You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.

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