Should I be advertising on Google Performance Max?
Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.
4 min read
Digital Marketing
What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
Podcast advertising on streaming audio
Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
MPP’s guide to Google Ads Part 2
MPP breaks down more Google ad campaigns - videos, Performance Max, Apps, and Discovery Campaigns.
Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
MPP’s guide to Google search and display ads
Our guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
How does geofencing advertising work?
Learn how geofencing advertising works, best practices to follow, and the platforms that support geofencing advertising.
